Juggling appointments, managing clients, and marketing your business can feel overwhelming. But what if you could streamline your marketing with minimal effort? Booksy's Text and Email Marketing feature lets you automate emails and SMS messages to follow up and keep in touch with your clients, freeing up your time to focus on what matters most – your clients!
What is automated Text and Email Marketing?
Automated Text and Email Marketing uses pre-made templates that are automatically sent to your clients based on certain criteria - time passed since their appointment, whether they have an upcoming appointment booked, or on a specific date like their birthday or a special holiday. Set them up and turn them on once, and they’ll keep working for you in the background to keep in touch with your clients and generate more bookings for you.
Why automate your marketing?
- Save time & stay consistent: Pre-schedule automated messages to follow up with new clients, remind existing ones of upcoming appointments, or promote special holidays and offers. No more scrambling to create new messages every time.
- Stay top of mind to build a loyal clientele: Regular communication keeps your business fresh in clients' minds, increasing the chances they'll choose you for their next appointment.
- Boost bookings: Reach out to clients at the perfect time, whether it’s to thank them for coming in, remind them to book for upcoming holidays, or just rebook their next appointment!
Getting Started with Automated Text and Email Marketing:
We make marketing easy! Booksy provides pre-written message templates with automated triggers for various scenarios.
If you’re looking for the quickest way to get started, these are all ready to go for you in the Booksy app.
- Make sure your profile is live.
- Head to Marketing > Text and Email Marketing.
- Click on the template you want to turn on.
- Activate the Campaign:
On your phone: Move the Toggle at the top from Inactive to Active.
On desktop: Click the Activate Campaign button. - You’re all set! Your clients will receive the messages according to criteria assigned to each template. You can always come back later to edit the message or campaign, or turn it off.
Pro tip: We can’t send your clients messages unless we have their contact information! :) Be sure to add your client’s contact information into Booksy so they’ll receive your messages.
What kinds of messages can you automate with Booksy?
- Welcome a new client after their first visit - automatically send a new client a follow-up thank you message after their first visit, and let them know how they can rebook.
- Let clients know you offer Gift Cards
- Invite for another visit - if a client hasn’t rebooked their next appointment by 3 weeks after their last visit, send them a message reminding them to book and include your booking link.
- Reactivate clients that are slipping away - If a client hasn’t been back for a few months, reach out with a special offer to bring them back in.
- Sell Gift Cards around gift-giving holidays - Reach out to your clients before holidays like Christmas, Mother’s Day, and Valentine’s Day to promote your gift cards for your clients’ friends and family.
- Promote holiday bookings - remind your clients to book ahead for the busy season!
- And more!
Want to take your marketing to the next level? 🚀Check out our tips to build your brand and drive more bookings using automated Message Blasts.